Burgol History


Burgol combines tradition and modernity in its shoe care products. On the one hand, all recipes and the design of the shoe brushes are based on years of practical experience and extensive applications. On the other hand, the brand with the castle in its logo (see example below) has also always managed to grow with new challenges and requirements. This means that shoe care products that are already in the range are continuously improved in order to meet both the increasing demands of customers and external factors such as new EU directives. For example, the Premium Shoe Pomade has been launched, which now ideally complements the shoe wax in terms of colour refreshment and deep care of the leather. Moreover, the two polishing cloths "Premium" and "Super Gloss", which were only introduced in 2018, are already extremely popular because of their many superior properties.

In German-speaking countries, Burgol stands for absolute top quality, sustainability and ergonomic work on classic men's shoes made of suede or smooth leather like hardly any other shoe care brand. In the meantime, ladies and wearers of robust footwear - hiking boots, mountain boots, work boots, etc. - have also found a new home. - Various shoe care products from Burgol have been discovered.

The castle in Aarwangen, Switzerland, which can still be seen today on all Burgol shoe wax cans.

But how did that success story actually begin? Well, Rainer Ersfeld, Managing Director of Freyersfeld GmbH in Constance, played the most important role. In 2004, he discovered a shoe wax more by chance at a shoemaker at Schloss Salem. During this time, only small quantities of cans were sold in Germany and Austria. Nevertheless, convinced of the product and with a promising strategy in mind, he took over brand development, product management and sales within the EU and in the same year secured the word and figurative mark BURGOL in consultation with the then manufacturer. The major fire in May 2009, which destroyed the entire production plant, marked a severe setback. It had to be completely rebuilt. In addition to the production hall, the raw materials warehouse also went up in flames. However, the blow of fate was seen as an opportunity for comprehensive renewal and as the starting signal for the implementation of many long-cherished ideas:

The Shoe Polishing Wax in its few colours and on its own was no longer sufficient for a round assortment of shoe care products. In the following 10 years until approx. 2015 further products and formulations, oriented to the highest demands, were continuously developed for the shoe care line of Burgol. Rainer Ersfeld was the main source of ideas during this dynamic period. For example, the Polishing and hand-drawn Fine Polishing Brushes are unique in terms of quality and durability. This was followed by the Shoe Pomade Cream, Cordovan Cream Polish, Leather Sole Oil, Shoe Cleaner, Dubbin and various products for suede leather care.

As a result, further production sites were successively added in Germany and Western Europe in order to minimize the risk of supply bottlenecks, manufacture new shoe care products and further raise quality standards. In the autumn of 2016, the rights to the name were then assigned exclusively for Switzerland to the former producer.

Since then, the successful path of the premium brand Burgol has continued: with leather milk, the two Polishing Cloths "Super Gloss" and "Premium" as well as the expansion of sales and product presence far beyond the European borders.

By now, 80 % of the Burgol products are made in Germany and the rest in Western Europe.

Since 2019, Burgol has been dedicated not only to classic shoe care but also to sneaker care: the line called "JUNIOR" includes the well-known Sneaker Brush, a new Microfibre Cloth and - as the flagship - the groundbreaking, seminal White Cleaner, which counteracts impurities on rubberised surfaces, such as the tips of sneakers or their sole edges, and leather with "micro earthquakes" instead of chemicals.





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