Burgol History


born in Switzerland

In 1921 the recipe for the BURGOL shoe wax was devised. Approximately in 1936, five years after Adolf Sutter from Oberhofen in Thurgau founded the Woly brand, the trained druggist Rudolph Järmann from Wichtrach (Canton of Berne, Switzerland) began producing shoe wax on that basis. The name BURGOL derives from the name of the town of Burgdorf (same canton) in which the shoe care product was originally produced.

Initially, the shoe wax was sold exclusively in the Emmental region, also at that time already in the characteristic tin cans, but under a slightly different logo - the image of Burgdorf Castle.

His son Alfred supports him in all his business activities, especially in the field service and sales. He married Mrs. Sophie-Marie Egger from Aarwangen (same canton) in 1940 and was offered rooms for production by her father Eduard. As a result, the family business moved without further ado, with the castle of the new location now being used as a brand emblem, which can still be seen on every can to this day.

The castle in Aarwangen, Switzerland, which can still be seen today on all Burgol shoe wax cans.

In 1946, a disastrous production accident occurred. The resulting major fire completely destroys the production facilities and even causes injuries. After the reconstruction Alfred Järmann takes over his father's company. However, it does not change the traditional production methods: the mixtures continue to be melted in powerful cooking pans and then bottled directly. Customer numbers are gradually increasing. But even into the 1950s, every customer - now spread across the whole of the Canton of Berne - is supplied by bicycle. During this expansionary period, all three daughters help bravely in the family business, two of them also complete their commercial apprenticeships there.

In cooperation with a laboratory, Järmann constantly refines its shoe care products. New recipes emerge, which were used until the 1980s. However, because no successor from the circle of relatives is found, he decides to sell the BURGOL recipe in 1983. Since then, the shoe wax has been produced in small quantities under the name of palm wax shoe polish and sold to the shoemaker's shops via the orthopaedic wholesale trade.

In 2004, Rainer Ersfeld, Managing Director of Freyersfeld GmbH in Constance, discovered this shoe wax from Switzerland by chance at a shoemaker at Schloss Salem and a customer in Zurich. During this period, small quantities of cans were sold in Germany and Austria. Convinced of his concept and the product, he took over brand development and product management and in the same year secured the word and image trademark BURGOL in consultation with the then manufacturer in Herzogenbuchsee. In the autumn of 2016, the name rights for Switzerland were transferred to the manufacturer, who manufactured three Burgol products for us at the time.

However, the shoe wax in just a few colours alone was not enough for a round assortment of shoe care products. In the following 10 years until 2015, further products and formulations with the highest quality standard for the shoe care line were continuously developed.
Fordrawn polishing and fine polishing brushes are likely to be unique in the market in terms of quality and durability. This was followed by the shoe pomade, the cordovan pomade, the leather sole oil, the shoe cleaner, the leather grease, and products for suede care. Production sites in Germany and neighboring western countries were found in order to match the standards of EU regarding the classification and product safety in the interest of our customers.





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